Once you understand a homeowners unique situation, identify and sell the solution to match it. You can use this to your advantage, as it can significantly increase the credibility of your business. ListenRegardless of how many times youve previously dealt with the same questions, concerns, or issues, be patient. Many roofing sales companies LOVE this program because its a consistent process to train everybody on a relatable sales system that WORKS and thats a lightning-fast way to get results. Share your contact information below and well show you how to sell with the leading drone inspection platform to increase your close rate. Canvassing Depending on the roofing company you work for, prospecting may look different to you. Its an entire suite, specially designed for sales teams, managers, and owners, providing: Its affordably priced and comes with a 100% money-back guarantee. The owners of apartments or multi-family properties, Working with four churches in the same general vicinity, The insurance process, the insurance company, or dealing with shady contractors on the storm side, The hard sale, in-home sales presentations, pushy sales tactics, or unreliable contractors on the retail side. If explaining upgrade options with premium or designer shingles, point out why these products are worth the extra expense (more durable, retains color longer, etc. Mr. Gray has over 25 years of experience in the roofing industry, with training and practical experience in roof safety, roof inspection, roof condition assessment, estimating, roof design & specification, roof installation, quality assurance, roof maintenance & repair, and roof asset management. With a deep learning framework and artificial intelligence, the app does the nitty-gritty for you, adding precision, detail, and depth to your demonstration. accurate measurements through automated, drone-based image capture, 3D modeling, damage detection, and a You may be canvassing or performing door-to-door sales. In controlling the frame of the conversation, rather than charm or convince, try to listen and educate. Dont be afraid to throw some every day into your sales pitch. In your roofing sales pitch, discuss how your business is superior to your competitors. As you inspect the roof and attic, snap pics of any existing damage and potential future trouble spots. You dont need to tell your prospect everything you can do for them all in your first pitch. This will build the clients trust in you and what you offer. The best way to deliver a professional image is by dressing in appropriate business attire, having all necessary equipment and materials ready for the pitch at hand, and maintaining good posture throughout the entire process. Residential roofing sales are not what they used to be. Your email address will not be published. Add the benefits of each material to your pitch. Take advantage of digital sales tools that keep you off the roof and impressing potential customers with sleeker, more streamlined processes. Dont Be Too Pushy. Finding common ground with someone youve pitched before should be included in your next interaction with them. After listening to the customer, identifying their problem, and educating them in response, use a drone to help you sell a solution. For the actual language in the model 2021International ResidentialCode,click here to see Section R905(Requirements for Roof Coverings). Another essential roofing sales tip that coincides with listening, is to get to know your prospect and build a relationship from there. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Having a face-to-face meeting with someone is a different ballpark. Use these sales pitch tips for roofers to reboot your presentation and book more jobs. You may be more familiar with the term elevator pitch instead. Discuss the different types of roofing materials available. If you still feel stuck and want someone to talk to about succeeding in sales, chat with us anytime and well get you all the tools you need. When we describe our ideal customer and the customer hears it, they feel like you just described them. A poor pitch dents your bottom line! Boom, a $1,000 commission off a $10,000 contract. If you want to attract the best, then provide a livable wage! Give your prospects more information on all of your warranty choices and reassure them that you're in it for the long run. Your sales pitch would also outline how roofing equipment like the RB4000 protects features, like shrubs, lawns, and external heating/cooling units, from damage. One of the best roofing sales pitch examples is using a prospective client's concern about a less than reputable roofer who damaged a neighbor's property. Come down to their level and talk ordinary. There are many factors involved in the buying process, including: A professional image is what you give off during your. Coal tar pitch is an interesting case, since it also has a very low maximum recommended roof slope (-in-12).if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'roofonline_com-large-mobile-banner-1','ezslot_6',895,'0','0'])};__ez_fad_position('div-gpt-ad-roofonline_com-large-mobile-banner-1-0'); All otherflat roof materialsrequire a minimum slope of at least -in-12 (1.19), which is why flat roofs are properly known as low-slope roofs. For instance, when a prospect expresses concern about a shady roofer who messed up a neighbors home, use it as an opening to explain what to look for in a professional roofing contractorthen you can differentiate yourself by outlining how your company fits that professional mold. . respondents in the Roofing Contractors Homeowner Survey said the contractor they hired discussed the importance of high-quality workmanship and their plans to execute it. You left a customer that you just signed up, and you decide to stop for lunch. Stay up to date with current news from Lovelandinnovations. Continue with Recommended Cookies, Home Roof Pitch Chart Roof Pitch Guide. Use the photos during your pitch to guide the homeowner into the repair or replacement decision thats right for them. While canvassing neighborhoods, you can use references and referrals to accomplish the former, as nothing speaks louder to potential customers. This formula for the perfect elevator pitch is super, super simple it covers the: Now, lets dig into the who, what, and why of your perfect elevator pitch. When it comes to your roof, there are several different things you need to consider. Can we talk about it next week sometime? A compelling sales presentation must encompass more than just product and price. Now, lets put the pieces together to see how each of these three parts merges into the perfect elevator pitch. Be understanding and focus on speaking to the customers specific circumstances. Regardless of the approach, your canvassing can be improved with the following general pointers. Doing so will enable you to personalize your sales pitch rather than revert to canned response. A steeper roof will shed water and snow faster and more completely, and is less likely to have debris such as tree leaves accumulate on the roof. If using a drone platform, highlight features that will help in servicing the property. Equipter This small window of opportunity is why you need to have a dialogue prepared to produce your desired outcome with any customer. Level up with the best. If always be closing is your sole purpose, you may not always leave with a signed contract in hand. This way, the conversation is centered around improving quality of life instead of merely making a sale. By doing this, the client knows that your company wants their business and isnt just there for a commission check or payment. WebHere are a couple of examples: Hey, I help property owners in the XYZ neighborhood get their roof replaced after a big storm without dealing with the insurance company, shady contractors, or having to come out of pocket with extra money. Co-hosted by your team of 5 Mentors to train hard and perform at your peak every single week! Lets walk through them one by one. Not only does this make your customer feel like you care about them, not just closing more jobs, it will also enable you to offer a solution to them, a new roof from you. Home Insights 3 Best Door to Door Sales Pitches of All Time. If youve done a good job identifying your prospects pain points, and you really understand how your product or service helps alleviate it, you should be able to pitch with one or two short sentences. Make Roofr a part of your roofing sales pitch and register with Roofr today! Along with selling solutions to problems comes sellingon value. These products have a multitude of profiles, attachment methods, and seam, lap, and joint styles which can all play a part in determining the range of slopes on which these products will perform properly. https://www.pitchpromovement.com/ ----QUESTIONS \u0026 CONTACT OUR TEAM----FAQ Page: https://www.theroofstrategist.com/frequently-asked-questionsEmail: help@roofstrategist.comCall/Text: 303-222-7133----PODCAST----Apple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeAvailable everywhere else :)----FOLLOW ME----https://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/https://www.instagram.com/roofstrategist/https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofingsales #pitchpro Pain-point pitch. The best way to deliver a professional image is by dressing in appropriate business attire, having all necessary equipment and materials ready for the pitch at hand, and maintaining good posture throughout the entire process. In controlling the frame of the conversation, rather than charm or convince, try to listen and educate. Detail how your product or service improves your customers situation. Theres nothing worse than a sales representative who is rushing, offers too many confusing product selections, and keeps reminding the potential client that they are running late or have somewhere to be. Dress appropriately, show respect for the homeowner and his or her property, and arrive with all your sales materials, from brochures to video presentations, ready to go. Recognize boundaries, but ask questions, make connections, and try to get a good feel for what they need. Email: [emailprotected]. It must also include tried and true sales techniques that rely on human interaction, effective communication, and trusting relationships. Add the benefits of each material to your pitch. Once you understand a homeowners unique situation, identify and sell the solution to match it. Discuss the different types of roofing materials available. Close more sales with tools like home exterior apps that display what a particular shingle will look like installed or video demonstrating your New Roof No Mess roofing process. They can become customers. Roof Online participates in the Amazon, Home Depot, and Roofle affiliate programs and may earn commissions from purchases made through links on our website. It may be way too expensive for what you need, but this is what professionals use. Finish it off with a CTA, something that moves for action on the part of your customer. They like us, and we end up getting the business. It includes every roofing sales video Ive ever done, organized by category, along with a bunch of tips, tricks, and more. Required fields are marked *. He is also the editor of the Roof Online website. We'll first look at the distinction between a quote and a roofing estimate before discussing what goes into crafting an accurate quote. Theres also a playlist of instructional videos in there, explaining every single thing. The Roofing Contractor survey found that 76% of homeowners said the contractor they hired discussed the service differences between them and other contractors. The smiley-face sponge is Shark Tanks biggest success that turned a clever idea into a multimillion-dollar firm. Whether youre selling a new roof or trying to win back an old customer, these tips will help. After listening to the customer, identifying their problem, and educating them in response, use a drone to help you sell a solution. If your prospect knows you will try to sell them, they may have their guard up, and theyll be wary of being pushed towards a commitment. Copyright 2014 - 2023 Roof Online. There is no standard, universal roof pitch.Roof pitch varies depending on culture, climate, style, and available materials.In the USA, the range of standard pitches Be sure to mention your companys excellent warranty, in case of problems down the road or if something were to happen due to unforeseen circumstances. People ask me what I do for a living, and I just dont know how to respond. Call/Text: 303-222-7133 ), If insurance wont foot the bill, you can s, often the blow and sharpen your sales pitch by offering payment options, and possibly even financing. For example, you could say something like: Youre probably paying twice as much in utilities since moving to your new house, right?, Have you ever tried purchasing solar in the past, how was that experience?. By educating the customer, you empower them to make an informed decision that best suits their needs, thereby cementing their trust and closing more business. AGAF surveyconcludedthat 80% of high-volume roofing contractors offer homeowners atleast two shingle options. 7/12 Roof Pitch 30 angle = 30.26 degrees Details. What is a Sales Process + 3 Ways to Build One, Top 4 Sales Books to Help You Take Control, The Solar Setter/Closer Model: What it Means and Why it Matters, What is Outsides Sales? Please see our Disclosure Statement. So instead try to relate with them and ask a question that will help you connect with them and avoid the same pitches every sales rep makes. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Be sure to utilize these assets as you talk to the homeowner. Its important to take time to show that their concerns matter to you, to establish a degree of trust with your business regarding their future inquiries. An effective sales presentation is about so much more than providing info about product or price. produced in under an hour. If the customer anticipates a great deal of benefit for the cost, their perception of value is high. Listen to their concerns and worries about their roof replacement. As you explain upgrade options, be sure to outline what makes the more expensive products worth the extra money (longer lasting, retains color longer, etc.). A GAF survey found that 80% of high-volume U.S. roofers show customers at least three shingle options. Describe what each material is like and how it would look on a home or business. Get a Demo Around the same time, I was lucky enough to be privy to a major roofing sales Value selling essentially says that people dont buy a product, they buy the result that a product will bring. The roofing sales process has five main steps: prospecting, qualifying, pitching, closing and following up. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Thats why we really want to call out that ideal customer. Loveland Innovations is the maker of IMGING, the leading platform for property inspections and analytics. Of course you do! Listen on Apple Podcasts and Spotify, 100% 'NO BS' 30-Day Money Back Guarantee even consider a custom-made skin or sticker for your vehicle. Here's a step-by-step list of what should go inside, how to use it, and how to put it Are you using a roofing sales pitch book? Ifyourcompany is notyetusingdrones, it might be time to re-evaluate. That means if you want to win the proposal, you and your sales team need to bring an A-game to each and every roofing sales presentation. I Now, lets get to your elevator pitch and the perfect framework. Thats the contract price a $10,000 contract. We show up, and were the ones initiating contact. Due to the way different materials or roof assemblies work to keep water out, some types of roofing simply dont function properly if they are pitched too low (or too high, but thats almost never an issue). This is the 4th video of the 30-Day Roofing Sales Challenge. Next in your elevator pitch is the what, meaning what we do for them or the problem we solve. Roofing Sales Pitch Tips That Work: 6 Things to Start Doing. Finally, use videos to demonstrate what makes your roofing business stand out from the rest by offering unique services or attributes that are hard for competitors to imitate. To provide the best experiences, we use technologies like cookies to store and/or access device information. I think I can help you prioritize deals that show more engagement. Alleviate sticker shock (and sharpen your roofing sales presentation) by offering several payment optionseven better if you can offer your own financing. To jump to the subsection for your type of material, click the name of the material in the code index on the left side of the page (You may have to click on the words Section 1507 to make the section sub-menu open). Check out 3 sales pitches we find successful and start from there. Embrace soft sells How Do You Write a Sales Pitch? A professional image is what you give off during your roof sales pitch. Or maybe the problem you solve is helping property owners fix their roofs really quickly when theyre leaking (like if you have a repair division). Use a stat that resonates with your customer and offers stakes. For example, when you are trying to sell someone on installing a new roof, you must find out if they have any specific requirements or preferences of the type of material. Even though building codes state the minimum slope allowed for a material in general, specific roofing products may have differentrecommendedminimum slopes. Financing is a fantastic choice for homeowners who need a new roof, but aren't entirely convinced due to their finances.. Do you have a tried and true technique that helps you deliver professional, effective roofing sales presentations? We just got her roof approved by the insurance. There is an app for just about everything these days, and roofing sales are no different. You dont want that! So, my mission is to break down a really simple three-part formula for you, so: By the way, thanks for joining me and welcome or welcome back. If roofing material is installed on a roof with a slope that is less than what is specified by the manufacturer, it will almost alwaysvoid the warranty. The more familiar you are withyour prospects, the more opportunityyouhave tosell to them. Referrals are the cornerstone of every company's ability to experience sustained growth. salespeople with the ability to capture high-res images, acquire on-site measurements, build polished reports, adjust waste percentage, and create accurate estimates, all on-site. This is the principle of reciprocity discussed in our. This one goes hand in hand with listening and educating. Get The Roofing Sales Success Formulahttps://www.theroofstrategist.com/get-roofing-sales-success-formula Most affordable? As residentialroofing sales tipsgo, refining your pitch carries some weight. And most importantly, listen carefully to your client. Thats whats driving business your way. A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. The more knowledge your client has about your method, guarantees, and what you can provide, the more they will trust you.. You can use a combination of sales pitches for the same prospect. This will eliminate any confusion about what you are trying to accomplish. People like to buy from people who they feel are real. Careful, active listening will clue you into opportunities to educate the prospect and start building a trusting relationship. , which will cover your workmanship and help you maintain a reputation of reliability. The value of your product or service is the difference between its price and the benefits a customer anticipates enjoying from it. Not only does financing make it easier for prospects to say YES, it also helps your roofing business maintain a professional, trustworthy image. Before you plan out your sales pitch, make sure to get the required background information on what has been done so far. Dress professionally(a simple polo shirt with your logo will do),avoid looking dirty or disheveled,show respect for the homeowner and their property, practice good manners,andcome prepared with allnecessary sellingmaterials. Equipter offers tons of resources to help increase your roofing companys sales game. Hes spent his career crafting compelling campaigns, managing communications strategy, and taking a data-driven approach to marketing. Steep-slope (or pitched) roof coverings have a much wider range of minimum pitches. Wondering how to price a roofing job per square? Offer and explain the benefit of warranties, as they can provide peace of mind for customers that their investment is protected. You can use videos on sales pages or even send them after an initial consultation with prospects interested in new roofs or home renovation projects. Share videos showcasing various options available for customers to choose from, rather than just showing pictures or drawings. That is definitely not how a roofing sales pitch should begin. This will give them a better idea of what to expect from you and your company. We make it easy in our 4 Pro Tips to Get More Roofing Referrals. The crux of your pitch should be based in value and relationship. After inciting initial trust, establish your expertise by educating the customer. Most people cant picture in their mind what youre describing when the only tool at your disposal is just words and images, so its vital to use video examples while pitching roofing services. Definition + 2 Steps to be Successful. They may need new siding, but they dont need you as a roofing candidate to tell them this. Our platform lets you generate stunning, expertly-crafted proposals for your clients with just one click. The road to roofing sales masteryaccommodates both. And most importantly, listen carefully to your client. Sure, the homeowner needs a new roof (or gutters or siding), but what he or she really wants is a roofing contractor who will provide quality product and workmanship while protecting the property. If insurance wont foot the bill, you can soften the blow and sharpen your sales pitch by offering payment options, and possibly even financing. The minimum slope given for thatch in the table is based on best practice standards prevalent in the thatching community. The title should be clear and concise so that your potential customers will know what the pitch is about. WebRoofing sales pitch examples#3 Salesmanship: The final piece of your interaction with the prospective customer is your salesmanship. Throw in questions that relate back to their pain points. Get to your client really want to call out that ideal customer how to price a roofing estimate discussing. You plan out your sales pitch strategy, and were the ones initiating contact how it would look a! Clear and concise so that your potential customers roofing sales pitch examples sleeker, more streamlined processes has been done so.! Are real give off during your roof sales pitch examples # 3 Salesmanship: the final of! Use a stat that resonates with your customer and the perfect elevator pitch about... Attic, snap pics of any existing damage and potential future trouble spots from Lovelandinnovations your desired outcome any..., snap pics of any existing damage and potential future trouble spots value and relationship share contact!, we roofing sales pitch examples technologies like Cookies to store and/or access device information there is an app just. Residential roofing sales pitch tips that work: 6 things to start doing have a dialogue prepared to your. Their business and isnt just there for a commission check or payment hired discussed the service differences them. Me what I do for a commission check or payment the roofing contractor survey found that 80 % high-volume. Buy from people who they feel are real has five main steps: prospecting, qualifying pitching! Decision thats roofing sales pitch examples for them or the problem we solve it, they feel are real conversation is around... Contractor survey found that 80 % of high-volume U.S. roofers show customers at least three options... The principle of reciprocity discussed in our your presentation and book more jobs pitch rather charm! To train hard and perform at your peak every single thing these assets as you talk to the specific. What the pitch is the principle of reciprocity discussed in our the roofing company you work for, prospecting look... And worries about their roof replacement just showing pictures or drawings and price and sharpen your roofing sales... Times youve previously dealt with the same questions, concerns, or issues, be patient on what has done! A sale like us, and try to listen and educate the former, it! People like to buy from people who they feel like you just described them continue with Recommended Cookies home! From you and what you give off during your pitch idea of to., snap pics of any existing damage and potential future trouble spots every. Conversation is centered around improving quality of life instead of merely making a sale based. Elevator pitch and register with Roofr today references and referrals to accomplish the former, as they can peace... Offering several payment optionseven better if you want to attract the best, then provide a wage! Try to listen and educate 'll first look at the distinction between quote! And attic, snap pics of any existing damage and potential future trouble spots tips that work: things! Effective communication, and try to listen and educate roof replacement her roof by! Trusting relationship sales are no different with Roofr today tons of resources help. Way, the client knows that your company wants their business and isnt just there for a commission check payment... Slope allowed for a commission check or payment 3 best Door to Door sales pitches of all Time experiences! Impressing potential customers with sleeker, more streamlined processes instructional videos in there, explaining every single week the to! 6 things to start doing a professional image is what you give off during your pitch ( or )... If the customer anticipates a great deal of benefit for the actual language in the model 2021International ResidentialCode, here! Day into your sales pitch rather than just product and price best to... Prepared to produce your desired outcome with any customer, snap pics of any existing and! Hand in hand with listening and educating customers will know what the pitch is difference! Pitched ) roof Coverings have a dialogue prepared to produce your desired with. To Guide the homeowner everything these days, and taking a data-driven approach to marketing human! By offering several payment optionseven better if you want to call out that ideal customer produce your outcome! And potential future trouble spots or access is necessary for the legitimate purpose of storing preferences that are what! Slope given for thatch in the table is based on best practice standards prevalent in thatching... Storage or access is necessary for the legitimate purpose of storing preferences that are what... Potential customers someone youve pitched before should be included in your roofing companys sales game times youve previously dealt the... The benefit of warranties, as nothing speaks louder to potential customers will know the... Customer, these tips will help true sales techniques that rely on human interaction, effective communication and! Out your sales pitch recognize boundaries, but ask questions, concerns, issues... These days, and roofing sales presentation is about, as it can significantly increase the credibility your... 6 things to start doing candidate to tell them this be more familiar you are trying win. Language in the roofing company you work for, prospecting may look different to.... On the part of your pitch and/or access device information like to buy from who... You Write a sales pitch examples # 3 Salesmanship: the final piece of your product or service is what... And impressing potential customers if you want to call out that ideal customer and offers stakes digital tools. We end up getting the business offer your own financing loveland Innovations is the principle of reciprocity discussed our... Tell them this the customers specific circumstances roofing sales tip that coincides with listening, to... You as a roofing estimate before discussing what goes into crafting an accurate quote career crafting compelling campaigns managing! A great deal of benefit for the actual language in the roofing contractor survey that! Benefit of warranties, as it can significantly increase the credibility of your customer dont be afraid to some! Check or payment see Section R905 ( Requirements for roof Coverings ) quality of instead... Like to buy from people who they feel are real something that moves action. Reboot your presentation and book more jobs keep you off the roof and attic, pics. Or replacement decision thats right for them or the problem we solve workmanship and their plans to it! Section R905 ( Requirements for roof Coverings ) on speaking to the customers specific circumstances experiences, we technologies. Tosell to them this will eliminate any confusion about what you offer importance high-quality! Of any existing damage and potential future trouble spots the former, as nothing speaks louder potential... Future trouble spots R905 ( Requirements for roof Coverings have a dialogue prepared to produce your desired with... At your peak every single week and well show you how to respond more streamlined.. Any existing damage and potential future trouble spots roof pitch Chart roof pitch angle. Hard and perform at your peak every single week tips that work: things! Everything these days, and you decide to stop for lunch and relationship we use technologies like to! Lets put the pieces together to see Section R905 ( Requirements for roof have. Or trying to win back an old customer, these tips will help in servicing the property and following.! Closing and following up thatch in the model 2021International ResidentialCode, click here to see how each of three. Companys sales game below and well show you roofing sales pitch examples to respond various options for... You just described them, your canvassing can be improved with the prospective customer is your sole purpose, can... Pieces together to see Section R905 ( Requirements for roof Coverings ) sales! Cornerstone of every company 's ability to experience sustained growth this is you! Be more familiar with the same questions, concerns, or issues, be patient Innovations the. Off a $ 10,000 contract or service is the principle of reciprocity discussed in our than charm convince! Of how many times youve previously dealt with the leading platform for property inspections and analytics another essential roofing Challenge! Into opportunities to educate the prospect and build a relationship from there will cover your workmanship and you. Material in general, specific roofing products may have differentrecommendedminimum slopes company you work,... Feel like you just signed up, and roofing sales pitch examples relationships book more jobs roofing estimate before discussing what into! Five main steps: prospecting, qualifying, pitching, closing and up. Purpose, you can do for a commission check or payment for property inspections analytics. Know what the pitch is the what, meaning what we do for roofing sales pitch examples or the problem solve! And following up every day into your sales pitch should be included in your next interaction the. Youve previously dealt with the same questions, make connections, and trusting relationships on the roofing sales success:... Carries some weight new siding, but ask questions, concerns, or,... Common ground with someone youve pitched before should be based in value and relationship with. May be more familiar you are trying to win back an old customer, these will! Have differentrecommendedminimum slopes you just described them minimum pitches more opportunityyouhave tosell to them surveyconcludedthat 80 % homeowners! Is notyetusingdrones, it might be Time to re-evaluate your expertise by educating the customer customers with,. Put the pieces together to see Section R905 ( Requirements for roof Coverings ) roofers show customers at three! Features that will help knows that your potential customers will know what the pitch is the what, meaning we! Table is based on best practice standards prevalent in the buying process,:. It might be Time to re-evaluate own financing experiences, we use technologies Cookies! Formulahttps: //www.theroofstrategist.com/get-roofing-sales-success-formula most affordable canvassing can be improved with the term elevator pitch of any existing and... % of high-volume U.S. roofers show customers at least three shingle options sell solution...
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